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Scenarios of developing private brands for food products

Ion, Raluca Andreea; Ariciu, Adrian Laurentiu - In: Agrarian economy and rural development : realities and …, (pp. 434-440). 2015

Private brands are those manufactured or provided by one company for offer under another company's brand. They are often positioned as lower-price alternatives to national brands, and they are helping retailers to build sustainable relationships with their customers. The objective of this...

Persistent link: https://www.econbiz.de/10011457408

Smart grocery shopper segments

Atkins, Kelly Green; Kumar, Archana; Kim, Youn-Kyung - In: Journal of international consumer marketing 28 (2016) 1, pp. 42-53

Persistent link: https://www.econbiz.de/10011459981

The modernization of fresh food retailing in China : the role of consumers

Maruyama, Masayoshi; Wu, Lihui; Huang, Lin - In: Journal of retailing and consumer services 30 (2016), pp. 33-39

Persistent link: https://www.econbiz.de/10011473137

Media effects on sustainable food consumption : how newspaper coverage relates to supermarket expenditures

Bellotti, Elisa; Panzone, Luca - In: International journal of consumer studies 40 (2016) 2, pp. 186-200

Persistent link: https://www.econbiz.de/10011488469

What a waste! : exploring the human reality of food waste from the store manager's perspective

Gruber, Verena; Holweg, Christina; Teller, Christoph - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 3-25

Persistent link: https://www.econbiz.de/10011505994

Internet or store? : an ethnographic study of consumers' internet and store-based grocery shopping practices

Elms, Jonathan; De Kervenoael, Ronan; Hallsworth, Alan G. - In: Journal of retailing and consumer services 32 (2016), pp. 234-243

Persistent link: https://www.econbiz.de/10011556660

Aschemann-Witzel, Jessica; Hooge, Ilona E. de; Normann, Anne - In: Journal of international food & agribusiness marketing … 28 (2016) 3, pp. 271-285

Persistent link: https://www.econbiz.de/10011537039

A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?

Melis, Kristina; Campo, Katia; Lamey, Lien; Breugelmans, Els - In: Journal of retailing 92 (2016) 3, pp. 268-286

Persistent link: https://www.econbiz.de/10011566696

Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?

Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318

Persistent link: https://www.econbiz.de/10011566701

Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector

Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351

Persistent link: https://www.econbiz.de/10011566709