Collier, Joel E.; Barnes, Donald C. - In: Journal of Business Research 68 (2015) 5, pp. 986-993
, the current research evaluates how task uncertainty, servicescape, perceived control and perceived time pressure impact … efficiency and fun. The latter constructs are then linked directly to customer delight. Results indicate that in a hedonic … efficiency reign supreme. In a hedonic oriented self-service, efficiency may not be the only goal. In response to this question …