), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as … relationship between CSR, Corporate Image, Corporate Reputation and Corporate Brand and their outcomes linked to the financial and … specific industries and branches of the economy in order to assess the main measures to increase Corporate Reputation and …

between brands and a model is developed, showing the influence of the latter on the identity and reputation of brands … corporate brand identity and reputation, in a higher consumer involvement context like higher education. Structural equation … influence brand identity and reputation. This suggests that managers must choose and promote brand relationships that gel with …

strengthen their perception of a supermarket corporate brand image and reputation.  … their corporate brand image and reputation. The paper aims to discuss these issues. Design/methodology/approach – Set within … the context of the UK supermarket industry, the study adopts a qualitative research approach and a purposeful sampling …