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The role of internal branding...
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1
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
2
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
3
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
4
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
5
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
6
Effect of internal branding on employee brand commitment and behavior in hospitality
Yang, Jen-Te
;
Wan, Chin-Sheng
;
Wu, Chi-Wei
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10011490039
Saved in:
7
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
10
How internal branding process really pays off through brand trust
Erkmen, Ezgi
;
Hancer, Murat
;
Leong, Jerrold K.
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011746820
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