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Advertising effectiveness in different media : a comparison of web and television advertising
Nagar, Komal - In: IIMB management review 21 (2009) 3, pp. 245-260
Persistent link: https://www.econbiz.de/10003897862
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Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.; Kothuri, Ravi; Jacobs, Devra B.; … - In: Journal of advertising research 49 (2009) 3, pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
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A gender portrayal of children's television commercials in mainland China
Wong, Krystie; Chan, Kara - In: International advertising and communication : current …, (pp. 319-341). 2006
Persistent link: https://www.econbiz.de/10003378136
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Gender portrayals and the gender of nations : an extended study in Asian cultures
Moon, Young Sook; Chan, Kara - In: International advertising and communication : current …, (pp. 343-357). 2006
Persistent link: https://www.econbiz.de/10003378188
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Context effects of erotic television advertising
Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10003908016
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Food on young children's television in the UK
Oates, Caroline J.; Newman, Nicki - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 160-169
Persistent link: https://www.econbiz.de/10008667655
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The effect of direct to consumer television advertising on the timing of treatment
Bradford, W. David; Kleit, Andrew N.; Nietert, Paul J.; … - In: Economic inquiry : journal of the Western Economic … 48 (2010) 2, pp. 306-322
Persistent link: https://www.econbiz.de/10003974575
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Werbung Fast Forward
Geißler, Cornelia - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 7, pp. 20-21
Persistent link: https://www.econbiz.de/10003979034
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Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander; Boyle, Brett; Cannon, Hugh M. - In: Journal of advertising research 50 (2010) 4, pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
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Television commercial violence potential effects on children
Brocato, E. Deanne; Gentile, Douglas A.; Laczniak, … - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 95-107
Persistent link: https://www.econbiz.de/10008860325