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The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi; Peng, Siqing - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
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How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Xie, Yi; Peng, Siqing - In: Psychology & marketing 26 (2009) 7, pp. 572-589
Persistent link: https://www.econbiz.de/10003874119
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How do corporate associations influence customer relationship strength? the effects of different types of trust
Xie, Yi; Peng, Siqing - In: Journal of strategic marketing 19 (2011) 5, pp. 443-454
Persistent link: https://www.econbiz.de/10009314482
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Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi; Peng, Siqing; Hampson, Daniel P. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
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A combinatorial optimization model for enterprise patent transfer
Xie, Yi; Takala, Josu; Liu, Yang; Chen, Yong - In: Information technology and management 16 (2015) 4, pp. 327-337
Persistent link: https://www.econbiz.de/10011398838
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Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi; Keh, Hean Tat - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
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Decision comfort
Parker, Jeffrey R.; Lehmann, Donald R.; Xie, Yi - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10011521968
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The effect of collective forestland tenure reform in China : does land parcelization reduce forest management intensity?
Xie, Yi; Gong, Peichen; Han, Xiao; Wen, Yali - In: Journal of forest economics : JFE 20 (2014) 2, pp. 126-140
Persistent link: https://www.econbiz.de/10010436718
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Can protected area have positive effects on community livelihood? : evidence from Wuyi Mountain National Nature Reserve, China
Zhang, Yaxin; Zhang, Bo; Xie, Yi - In: Journal of forest economics : JFE 36 (2021) 1/2, pp. 53-77
Persistent link: https://www.econbiz.de/10012643345
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How consumer confidence affects price conscious behavior : the roles of financial vulnerability and locus of control
Hampson, Daniel P.; Gong, Shiyang; Xie, Yi - In: Journal of business research : JBR 132 (2021), pp. 693-704
Persistent link: https://www.econbiz.de/10012581651