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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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Cause related marketing and customer value : the role of service quality and perceived risk as mediators
Gupta, Shelleka; Sharma, Alka; Parrey, Aubid Hussain - In: Manthan : journal of commerce and management 5 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011981381
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Risk and perceived value : antecedents of customer satisfaction and loyalty in a sustainable business model
Scridon, Mircea Andrei; Achim, Sorin Adrian; Pintea, … - In: Economic research 32 (2019) 1,1, pp. 909-924
Persistent link: https://www.econbiz.de/10012389404
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
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From redesign to revenue : measuring the effects of servicescape remodeling on customer lifetime value
Valentini, Tony; Roederer, Claire; Castéran, Herbert - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014462312
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Using CLV concept for marketing budgets allocation
Oyner, Olga К.; Sukhorukove, Olga - In: Journal of business market management : JBM 6 (2013) 2, pp. 91-106
The paper evaluates the usefulness of customer lifetime value (CLV) as a metric for marketing budget allocation by … that there is a potential for increased sales and CLVs when managers design resource allocation rules that maximize CLV …
Persistent link: https://www.econbiz.de/10009761758
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Enduring effects of goal achievement and failure within customer loyalty programs : a large-scale field experiment
Wang, Yanwen; Lewis, Michael; Cryder, Cynthia; Sprigg, Jim - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 565-575
Persistent link: https://www.econbiz.de/10011532474
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Does customer email engagement improve profitability? : evidence from a field experiment in subscription service retailing
Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - In: Manufacturing & service operations management : M & SOM 24 (2022) 5, pp. 2703-2721
Persistent link: https://www.econbiz.de/10014295355
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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576