It is the purpose of this paper to explore employer branding in higher education, offering a framework to measure organizational attractiveness in higher education institutions, identifying particular features of employment experience that are most valued, appreciated and significant to their...

In Business to Business (B2B) markets, a wrong decision when it comes to the choice of a business partner may harm the company's ability to survive and thrive into the future. This paper intends to assess corporate reputation both from the perspective of internal and external stakeholders. This...