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The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba; Balaraman, Pravin; Liu, Jonathan - In: Journal of strategy and management 16 (2023) 4, pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
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Kundenbindung durch integrative Wertschöpfung bei industriellen Dienstleistungen : Konzeptualisierungen und Wirkungsmodell
Scheutzow, Silke - In: Aktuelle Forschungsfragen im Dienstleistungsmarketing : …, (pp. 133-167). 2008
Persistent link: https://www.econbiz.de/10003787035
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Grundlegende Betrachtung hybrider Produkte
Burianek, Ferdinand; Bonnemeier, Sebastian; Ihl, Christoph - In: Hybride Wertschöpfung : Konzepte, Methoden und …, (pp. 13-31). 2009
Persistent link: https://www.econbiz.de/10003938798
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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Provider and relational determinants of customer solution performance
Powers, Thomas L.; Sheng, Shibin; Li, Julie Juan - In: Industrial marketing management : the international … 56 (2016), pp. 14-23
Persistent link: https://www.econbiz.de/10011531222
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan; Jacob, Frank - In: Industrial marketing management : the international … 56 (2016), pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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Co-creating value from knowledge-intensive business services in manufacturing firms : the moderating role of relationship learning in supplier-customer interactions
Kohtamäki, Marko; Partanen, Jukka - In: Journal of business research : JBR 69 (2016) 7, pp. 2498-2506
Persistent link: https://www.econbiz.de/10011491352
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The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard; Roth, Stefan - In: Journal of revenue and pricing management 16 (2017) 1, pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
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Value co-creation in the management of pojects delivering integrated solutions : the case of BT Global Services in the UK
Sato, Carlos Eduardo Yamasaki - In: International journal of project organisation & … 10 (2018) 1, pp. 54-81
Persistent link: https://www.econbiz.de/10011856161
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Barriers and conditions of open operation : a customer perspective on value co-creation for integrated product-service solutions
Sjödin, Rönnberg David; Parida, Vinit; Lindström, John - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 90-111
Persistent link: https://www.econbiz.de/10011738648