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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
, usually. The relationship marketing indicators are: Trust, Commitment, Customer Satisfaction, Intention to renew the …
Persistent link: https://www.econbiz.de/10012888387
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The role of customer trust, service quality and value dimensions in determining satisfaction and loyalty : an empirical study of mobile telecommunication industry in Pakistan
Aslam, Wajeeha; Arif, Imtiaz; Farhat, Kashif; … - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 177-194
Persistent link: https://www.econbiz.de/10011994848
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Enhancing customer loyalty : critical switching cost factors
El-Manstrly, Dahlia - In: Journal of service management 27 (2016) 2, pp. 144-169
Persistent link: https://www.econbiz.de/10011564674
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Thai information technology customer loyalty perceptions : a structural equation model
Pongcharnchavalit, Surachet; Fongsuwan, Wanno - In: Research journal of business management 9 (2015) 1, pp. 188-202
Persistent link: https://www.econbiz.de/10011413721
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Determinants of customer loyalty : a literature review
Karunaratna, A. C.; Kumara, P. A. P. Samantha - In: Journal of customer behaviour 17 (2018) 1/2, pp. 49-73
Persistent link: https://www.econbiz.de/10011936131
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An integrated framework for customer loyalty in the hotel sector
Tabaku, Elvira; Kruja, Drita - In: Serbian journal of management : an international … 14 (2019) 1, pp. 205-221
Persistent link: https://www.econbiz.de/10012138599
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Millennials, COVID-19, and its impact on perception : the case of the banking system
Azouri, Marwan; Senechal, Sylvain - In: International journal of work innovation : IJWI 3 (2022) 3, pp. 289-315
Persistent link: https://www.econbiz.de/10014478619
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Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia : mediated by customer satisfaction and trus...
Ahasanul Haque; Chowdhury, Naila Anwar; Suharni Maulan; … - In: International journal of services and operations … 46 (2023) 4, pp. 492-519
Persistent link: https://www.econbiz.de/10015062924
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Service Quality and Customers’ Patronage Decision of Healthcare Insurance Products: ?In-Depth Interview Approach
Rahman, Muhammad Sabbir; AbdelFattah, Fadi AbdelMuniem; … - In: International Journal of Academic Research in Business … 4 (2014) 7, pp. 526-543
The purpose of this qualitative research is to explore the role of service quality on customers’ patronage decision of Malaysian health insurance products. Through a critical review of the literature about service quality and customers’ patronage intention this research proposed a...
Persistent link: https://www.econbiz.de/10010850288
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The Relationship Between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds
Wang, Ya-Hui; Tsai, Cing-Fen - In: The International Journal of Business and Finance Research 8 (2014) 2, pp. 27-40
Mutual funds represent one of the most popular investment instruments. Some institutions offer fund awards to recognize strong performing funds and fund groups that have shown excellent returns relative to their peers. Many fund companies also use awards won in their advertising and marketing...
Persistent link: https://www.econbiz.de/10011143929