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Integrated marketing communications measurement and evaluation
Ewing, Michael - In: Journal of marketing communications 15 (2009) 2/3, pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
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Advocating avatars : the salesperson in second life
Berthon, Pierre R.; Pitt, Leyland F.; Halvorson, Wade; … - In: The journal of personal selling & sales management : JPSSM 30 (2010) 3, pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
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Corporate reputation in the People’s Republic of China : a B2B perspective
Ewing, Michael; Windisch, Lydia; Newton, Fiona J. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 728-736
Persistent link: https://www.econbiz.de/10008737512
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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007
Persistent link: https://www.econbiz.de/10003538860
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Developing a global CRM strategy
Shumanov, M.; Ewing, Michael - In: Strategic knowledge management in multinational …, (pp. 342-355). 2008
Persistent link: https://www.econbiz.de/10003545760
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Practitioner prognostications on the future of online marketing
Valos, Michael J.; Ewing, Michael; Powell, Irene H. - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 361-376
Persistent link: https://www.econbiz.de/10003984957
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How corporate reputation, quality, and value influence online loyalty
Caruana, Albert; Ewing, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
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The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas; Ewing, Michael; Newton, Fiona; … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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The process of global brand strategy development and regional implementation
Matanda, Tandadzo; Ewing, Michael - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 5-12
Persistent link: https://www.econbiz.de/10009552158