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Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of service research : JSR 19 (2016) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
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When nutritional guidelines and life collide : family fruit and vegetable socialisation practices in low socioeconomic communities
Judd, Stephanie M.; Newton, Joshua D.; Newton, Fiona J.; … - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1625-1653
Persistent link: https://www.econbiz.de/10010466433
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Resolving contradictions in instiutional demand through loose coupling
Newton, Joshua D.; Ewing, Michael; Collier, Paul - In: Industrial marketing management : the international … 43 (2014) 5, pp. 747-753
Persistent link: https://www.econbiz.de/10010404133
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Integrated marketing communication measurement and evaluation
Ewing, Michael - In: The evolution of integrated marketing communications : …, (pp. 29-43). 2011
Persistent link: https://www.econbiz.de/10009232922
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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter; Ewing, Michael; Heerden, Gené van; Pitt, … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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An ex-ante approach to brand capability valuation
Ratnatunga, Janek; Ewing, Michael - In: Journal of business research : JBR 62 (2009) 3, pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
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Brand death : a developmental model of senescence
Ewing, Michael; Jevons, Colin P.; Khalil, Elias L. - In: Journal of business research : JBR 62 (2009) 3, pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
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Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
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Co-branding as a social marketing initiative
Peachment, Allan; Ewing, Michael; McMahon, Lance William - In: The journal of contemporary issues in business and … 5 (1999) 2, pp. 35-40
Persistent link: https://www.econbiz.de/10003181494