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Industrial marketing management : the international journal for industrial and high-tech firms
9
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6
Business horizons
4
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4
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New Developments in Online Marketing
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Psychology & marketing
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ECONIS (ZBW)
52
OLC EcoSci
18
RePEc
4
BASE
3
Other ZBW resources
1
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71
Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Beverland, Michael
;
Ewing, Michael
- In:
Business horizons
48
(
2005
)
5
,
pp. 385-392
Persistent link: https://www.econbiz.de/10006160916
Saved in:
72
Practitioner prognostications on the future of online marketing
Valos, Michael
;
Ewing, Michael
;
Powell, Irene
- In:
Journal of marketing management : MM
26
(
2010
)
3
,
pp. 361-377
Persistent link: https://www.econbiz.de/10008416310
Saved in:
73
Co-branding as a social marketing initiative
Peachment, Allan
;
Ewing, Michael
;
McMahon, Lance
- In:
The journal of contemporary issues in business and …
5
(
1999
)
2
,
pp. 35-40
Persistent link: https://www.econbiz.de/10009932704
Saved in:
74
Advocating Avatars: The Salesperson in Second Life
Berthon, Pierre
;
Pitt, Leyland
;
Halvorson, Wade
;
Ewing, …
- In:
The journal of personal selling & sales management
30
(
2010
)
3
,
pp. 195-209
Persistent link: https://www.econbiz.de/10008434407
Saved in:
75
Artificial intelligence focus and firm performance
Mishra, Sagarika
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1176-1197
Persistent link: https://www.econbiz.de/10013463893
Saved in:
76
Text-mining 10-K (annual) reports : a guide for B2B marketing research
Cooper, Holly B.
;
Ewing, Michael
;
Mishra, Sagarika
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 204-211
Persistent link: https://www.econbiz.de/10014230757
Saved in:
77
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
78
Marketing communication education in developing countries : post-pandemic insights from India and South Africa
Cooper, Holly B.
;
Ewing, Michael
;
Jayasinghe, Laknath
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 242-264
Persistent link: https://www.econbiz.de/10014529356
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