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The Internet has changed the whole world through its scale and accessibility. Even if the information can be found …. Marketing is directly influenced by the Internet which has given the modern marketers new and countless possibilities. The …
Persistent link: https://www.econbiz.de/10010747889
Internet, globally speaking (games, toys, flowers, watches, tickets), are only 30% of the online products offered in Romania …
Persistent link: https://www.econbiz.de/10010617365
Devant la complexité à laquelle est confronté l'utilisateur d'Internet, les agents intelligents se présentent comme un … les fournisseurs sur Internet. A partir des définitions axées sur la fonction " intelligence ", nous nous attacherons à …'environnement qui est illustrée par la publicité informative et la veille ciblée sur Internet. …
Persistent link: https://www.econbiz.de/10011074276
The goal of this research is to identify determinants of internet Corporate Social Responsibility communication of 41 … (OLS) on variables presented in the literature as determinants of firm internet communication and led to the formulation of …
Persistent link: https://www.econbiz.de/10011205786
The Internet expansion around the world, of which Croatia is also a part, results in increased electronic business. The … attracting buyers. Since the Internet is an ideal medium for the concept of perfect competition, almost identical solutions with …
Persistent link: https://www.econbiz.de/10010633370
E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover,...
Persistent link: https://www.econbiz.de/10008556753
The diffusion of ICT in small businesses remains low (Eurostat 2010) and yet among IT applications, the Internet offers … Internet can be used effectively by these small structures and how the use of this technology can improve the strategic … accommodation, a sector which is very advanced in the use of ICT in general and the Internet in particular (Kalika and Rival, 2009 …
Persistent link: https://www.econbiz.de/10010960567
The current research aims to systematically review the impact of the Internet of Things (IoT) on online marketing …
Persistent link: https://www.econbiz.de/10014636114
e-Government development requires a good knowledge of both users' expectations and all the factors that may strength users' adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT)...
Persistent link: https://www.econbiz.de/10011984972
During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal...
Persistent link: https://www.econbiz.de/10012004600