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The State of Marketing in Leading MNC’s and their Local Competitors in Pakistan : Findings of a Baseline Survey
Amir, Irfan; Arif, Farrah - East Asian Bureau of Economic Research (EABER) - 2007
The objective of this research is to assess the state of marketing practices in leading multi-national companies …
Persistent link: https://www.econbiz.de/10009363740
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Theoretical Insights on Integrated Reporting : The Inclusion of Non-Financial Capitals in Corporate Disclosures
Camilleri, Mark Anthony - 2018
' environmental, social and governance (ESG) disclosures, and explain the purpose of integrated thinking and reporting.Design/methodology … corporate communication. This research explores the GRI's latest Sustainability Reporting Standards as it sheds light on IIRC's …
Persistent link: https://www.econbiz.de/10012914518
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Comparative Analysis on Corporate Strategy of B2C E-Commerce in China : The Cases of JD.Com and Tmall
Guan, Le-Ran - 2018
competing with each other. The purpose of this research was to compare the corporate strategies of these B2C enterprises and …
Persistent link: https://www.econbiz.de/10012915731
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Segmentation and Private Branding : A Case in the Global Table Olive Industry
Muriel, Manuel - 2012
The industry of olive and olive oil has a sizeable weight in Andalusia since the ancient times. In the period of Roman Betica, the industry was the economic base of some very influential families in the arena of high politics. Hadrian, the emperor, was born in a wealthy family with interests in...
Persistent link: https://www.econbiz.de/10014174546
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True Green Consumers : An Investigation of Consumers’ Genuine Willingness to Share Environmental Responsibility
Baqer, Samar M. - 2014
This research investigates environmental attitudes among consumers in three countries: The United States of America …
Persistent link: https://www.econbiz.de/10014175768
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Non-Fungible Token-Enabled Entrepreneurship : A Conceptual Framework
Chandra, Yanto - 2022
, research into the entrepreneurial aspect of NFTs and the role of agency in the process is limited. In this article, I examine … conclude by proposing NFTE as a novel domain of entrepreneurship theory and practice with extensive new research opportunities …
Persistent link: https://www.econbiz.de/10014239164
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Live Support by Chatbots with Artificial Intelligence : A Future Research Agenda
Camilleri, Mark Anthony; Troise, Ciro - 2022
This research uses a Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) protocol to investigate …. In conclusion it puts forward plausible research avenues in this promising area of study …
Persistent link: https://www.econbiz.de/10014241119
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E-Commerce Capabilities of a Ghanaian Used Car Retailer
Boateng, Richard; Budu, Joseph; Boateng, Sheena - 2014
challenges, some firms are making strides to use the power of the internet to enhance their operations. For example, the case …
Persistent link: https://www.econbiz.de/10014148856
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Do Distributors Really Know the Product? Approaching Emerging Markets Through Exports
Checchinato, Francesca; Lala, Hu; Vescovi, Tiziano - 2014
qualitative research consisting of interviews and secondary data, we present two original case studies of Italian firms operating …
Persistent link: https://www.econbiz.de/10014036816
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The Importance of Market Intelligence in Spanish Firms’ Exporting Activity
Navarro-García, Antonio; Barrera-Barrera, Ramón; … - 2014
This research aims to respond to a research gap in the literature concerning the role of market intelligence in export …
Persistent link: https://www.econbiz.de/10014037570