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Strategie di sviluppo delle destinazioni turistiche e ruolo della marca territoriale

Testa, Pierpaolo; Cantone, Luigi; Risitano, Marcello - In: MERCATI E COMPETITIVITÀ 2007/1 (2007) 1, pp. 21-47

<em> Strategies for growth of destinations and place brand management </em> (by Luigi Cantone, Marcello Risitano, Pierpaolo Testa) - ABSTRACT: The strategies of tourist destination growth allow to increase the value of resources embedded in the geographical context. Coherently, the main aim of the paper...

Persistent link: https://www.econbiz.de/10011066649

La gestione del valore della marca nelle reti di franchising. I risultati di un'indagine empirica

Calvosa, Paolo; Cantone, Luigi; Risitano, Marcello - In: MERCATI E COMPETITIVITÀ 2005/2 (2005) 2

Persistent link: https://www.econbiz.de/10010560566

Nostalgia and pastiche in the post-postmodern zeitgeist : the "postcar" from Italy

Cantone, Luigi; Cova, Bernard; Testa, Pierpaolo - In: Marketing theory 20 (2020) 4, pp. 481-500

Persistent link: https://www.econbiz.de/10012391002

Outsourcing new product development fostered by disruptive technological innovation : a decision-making model

Cantone, Luigi; Testa, Pierpaolo; Hollensen, Svend; … - In: International journal of innovation management 23 (2019) 1, pp. 1950008-1-45

Persistent link: https://www.econbiz.de/10012014241

The process of de-iconisation of an iconic brand : a genealogical approach

Testa, Pierpaolo; Cova, Bernard; Cantone, Luigi - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1490-1521

Persistent link: https://www.econbiz.de/10011854309

Issues in defining and placing consumer brand engagement

Cantone, Luigi; Testa, Pierpaolo; Marrone, Teresa - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 135-172

Persistent link: https://www.econbiz.de/10013277050

Strategic outsourcing, innovation and global supply chains : a case study from the aviation industry

Cantone, Luigi; Testa, Pierpaolo; Cantone, Giuseppe Fabio - 2022

Persistent link: https://www.econbiz.de/10014303895

Strategic outsourcing, innovation and global supply chains : a case study from the aviation industry

Cantone, Luigi; Testa, Pierpaolo; Cantone, Giuseppe Fabio - 2023

Persistent link: https://www.econbiz.de/10014467470

Giving form to future branding realities

Cova, Bernard; Cantone, Luigi; Testa, Pierpaolo - In: Journal of service management 33 (2022) 3, pp. 417-427

Persistent link: https://www.econbiz.de/10013325583

Special issue: trajectories for future research on branding

Cova, Bernard (ed.); Cantone, Luigi (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013325653

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