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Going back to the roots of entrepreneurship
Bizjak, Davide; Calcagno, Monica; Sicca, Luigi Maria - In: Academia Revista Latinoamericana de Administración 30 (2017) 2, pp. 173-191
Purpose The purpose of this paper is to investigate the specific field of arts entrepreneurship by focussing on the practices of vertical dance; a language of contemporary dance where dancers act on a vertical axis, moving suspended on the surface of buildings and walls. The authors’ focus on...
Persistent link: https://www.econbiz.de/10014677228
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La gestión de la programación teatral en España
Cuadrado García, M.; Pérez Cabañero, C. - In: Investigaciones Europeas de Dirección y Economía de … 13 (2007) 1, pp. 79-89
a key factor for programming it seems that there is not a full adoption of marketing principles and techniques in this … these cultural activities has underlined the need to manage programming from a professional view as well as a further …
Persistent link: https://www.econbiz.de/10010280416
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Marketing greatest hits
Duncan, Kevin
Persistent link: https://www.econbiz.de/10009634967
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Another masterclass in modern marketing ideas
2012
Persistent link: https://www.econbiz.de/10009634968
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Legends in marketing : Philip Kotler
Kotler, Philip (contributor); Sheth, Jagdish N. (contributor)
Persistent link: https://www.econbiz.de/10009499622
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Party marketing : the easiest way to successful marketing
Moe, Harald - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009527685
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Making waves : [how to ride the chaos with direct response integrated marketing]
Catling, Tina; Davies, Mark - 2011
Persistent link: https://www.econbiz.de/10009528528
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Marketing
Elliott, Greg - 2012 - 2nd ed.
Persistent link: https://www.econbiz.de/10009590519
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Lead with your customer : transform culture and brand into world-class excellence
Jones, Mark David; Kober, J. Jeff - 2010
Persistent link: https://www.econbiz.de/10008728258
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Marketing : an introduction
Masterson, Rosalind; Pickton, David - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10008751124