The use of transaction cost analysis (TCA) to study the choice of governance mode in foreign countries has been a source of considerable research. Empirical tests of the TCA predictions within a single governance mode are, however, limited. Building on transaction costs arguments, and related...

Even though international marketing has been challenged because of theoretical and methodological shortcomings, very few researchers have actually attempted to analyze the weaknesses based on principles of theory evaluation. In this article, the author examines two types of models addressing the...

The resource-based approach incorporates traditional strategy insights concerning a firm's distinctive competencies. Furthermore, the resource-based approach also provides value-added theoretical propositions that are testable within the diversification strategy literature. This paper examines...

This study focuses on the identification of potential exporters among non-exporting small- and medium-sized enterprises (SMEs). It is argued that directly observable variables could be used as a screening device in predicting which firms are likely to have export intentions. An exploratory study...