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Investigating the roles of onl...
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Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Chung, Jaihak
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10009380578
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2
How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? : an impirical investigation of the mo...
Jang, Seongsoo
;
Chung, Jaihak
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 183-191
Persistent link: https://www.econbiz.de/10010511322
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3
Take the opportunity to pilfer a goat : lessons from Gieves & Hawkes
Heine, Klaus
;
Kübrich, Katharina
;
Chung, Jaihak
- In:
Market entry in China : case studies on strategy, …
,
(pp. 107-120)
.
2016
Persistent link: https://www.econbiz.de/10011483034
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4
A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
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5
The importance of functional and emotional content in online consumer reviews for product sales : evidence from the mobile gaming market
Jang, Seongsoo
;
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 583-593
Persistent link: https://www.econbiz.de/10012544877
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6
What drives add-on sales in mobile games? : the role of inter-price relationship and product popularity
Jang, Seongsoo
;
Chung, Jaihak
- In:
Journal of business research : JBR
124
(
2021
),
pp. 59-68
Persistent link: https://www.econbiz.de/10012493966
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7
Naming strategies as a tool for communication : application to movie titles
Chung, Jaihak
;
Eoh, Jiyeon
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1139-1152
Persistent link: https://www.econbiz.de/10012200371
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8
A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
40
(
2003
)
2
,
pp. 115-130
Persistent link: https://www.econbiz.de/10006650435
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9
A General Consumer Preference Model for Experience products: Application to Internet Recommendation
Chung, Jaihak
;
Rao, Vithala R
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-306
Persistent link: https://www.econbiz.de/10009985819
Saved in:
10
Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Chung, Jaihak
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1183-1190
Persistent link: https://www.econbiz.de/10009333002
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