Many studies show that online buzz influences consumer's behavior. Relatively few studies empirically explore its diffusion, however. The source and content of online information influences people. This study aims to determine the direct effect of the volume of early online WOM (Word of Mouth)...

Applying Agent-Based Modeling and Simulation (ABMS) methodology, this paper analyzes the impact of alternative production-sales policies on the diffusion of a new product and the generated NPV of profit. The key features of the ABMS model, that captures the marketplace as a complex adaptive...

Market diffusion of new products is driven by the actions and reactions of consumers, distributors, competitors, and other stakeholders, all of whom can be heterogeneous in their individual characteristics, attitudes, needs, and objectives. These actors may also interact with others in various...