Solberg, Harry Arne; Hanstad, Dag Vidar; Thøring, Thor Atle - In: International Journal of Sports Marketing and Sponsorship 11 (2010) 3, pp. 2-16
There are indications that commercial stakeholders are reluctant to associate with sports involved in doping scandals. A survey of 925 Norwegian sports consumers supports this reluctance, showing no tolerance for pure doping substances. The majority were in favour of tough responses to athletes...