Presents a review identifying the distinctive themes and their related sub‐themes as reflected by articles published in the International Journal of Contemporary Hospitality Management in the period 1989‐1994. Sets out six theme areas which reflect the main strands of research and thinking...

Evaluates a technique which allows the simultaneous examination of push and pull motivations. The relationship between these two motivations for overseas pleasure travel has been studied for a German sample of 1,212 respondents. Argues that the information generated from this analysis could...

Yield management is a process based on forecasting, strategy and people. Most research has converged on the forecasting and strategy elements, neglecting the people element of yield management. Argues that the people element is the cornerstone of successful yield management practices and...

In conducting marketing analysis, planning, implementation and control, managers need information at almost every point in the cycle. One marketing executive put it this way: “…to manage a business well is to manage its future and to manage the future is to manage information”. Discusses...

The need to acquire restaurant services may be motivated by various reasons but, whatever the reason, the potential customer has to search for information on the desired service in order to compare the alternatives and make the best purchase decision. Knowing how potential clients make this...

This article examines the relationship among participation in decision‐making, employee’s perceptions of procedural justice and employee citizenship behavior. An employee’s perceptions of procedural justice is proposed to mediate the relationship between participation in decisionmaking and...

In the early 1990s sponsorship be came established as a widely-used marketing tool in Spain. The Barcelona Olympics, the Universal Exposition in Seville and the naming of Madridas the Capital of European Culture were largely responsible for this. However, intensive sponsorship use does not...

Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine‐buying decision‐making process in the Australian domestic market. Design/methodology/approach – Data collection takes place by means of a self‐administered and online...

Purpose – The purpose of this paper is to identify and understand the relevant attributes, extrinsic and intrinsic, that Portuguese consumers value and are relevant in the decision process for choosing wine. Further, the study aims to check possible differences in the valued attributes...