Narrow search
Showing 71 - 80 of 171
Cover Image
Political factors as managerial decision elements in formulating multinational strategies
Carson, David - In: Management international review : mir ; journal of … 19 (1979) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10001975502
Cover Image
International marketing. A comparative systems approach
Carson, David - 1967
Persistent link: https://www.econbiz.de/10000575186
Cover Image
Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David - In: European journal of marketing : EJM 24 (1990) 11, pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
Cover Image
International marketing : a comparative systems approach
Carson, David - 1967
Persistent link: https://www.econbiz.de/10004015906
Cover Image
Interface research : a commentary on a commentary ; ten years on
Carson, David - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10009897787
Cover Image
Reflections on methodologies for research at the marketing/entrepreneurship interface
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10008798475
Cover Image
Entrepreneurial and SME marketing
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
Cover Image
Managerial interactions of internal marketing
Gilmore, Audrey - In: Internal marketing : directions for management, (pp. 75-92). 2000
Persistent link: https://www.econbiz.de/10001581419
Cover Image
Services, marketing and management
Gilmore, Audrey - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001736335
Cover Image
Services, marketing and management
Gilmore, Audrey - 2003 - Online-Ausg.
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums
Persistent link: https://www.econbiz.de/10013208146