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The role of public awareness campaigns in sustainable development

Borawska, Anna - In: Economic and environmental studies : a journal for … 17 (2017) 4, pp. 865-877

The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct...

Persistent link: https://www.econbiz.de/10011857689

Social Marketing in Practice - Environmental Behaviour Based Segmentation in Hungary

Nagy, Szabolcs - 2017

Social marketing is a relatively young marketing approach in Hungary in spite of the fact that the country is now facing many social and environmental problems. Therefore, a comprehensive research on social marketing issues was required to identify the major social and environmental issues in...

Persistent link: https://www.econbiz.de/10012961487

Gender Identity Salience and Perceived Vulnerability to Breast Cancer

Sweldens, Steven - 2010

Contrary to predictions based on cognitive accessibility, heightened gender identity salience resulted in lower perceived vulnerability and reduced donation behavior to identity-specific risks (e.g., breast cancer). No such effect was manifest with identity-neutral risks. Establishing the...

Persistent link: https://www.econbiz.de/10012758261

The Concept of Social Marketing : From Local Development Initiatives to Global Integration - The Example of Health Care in Rural India

Pilkington, Marc - 2010

This paper aims at the delimitation of the concept of social marketing, with a special emphasis on priority products for the weakest sections of society in rural India. It also aims to show that there is a wide and unexplored scope for potential synergies between private and public institutions,...

Persistent link: https://www.econbiz.de/10014217526

Whatever People Say I Am That's What I Am : Social Labeling as a Social Marketing Tool

Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - 2007

In this paper, we present a procedure to apply the social labeling technique as a social marketing tool. With four studies, we tested its potential for the promotion of pro-environmental consumer behavior. The procedure first provokes an environmentally friendly act and, subsequently, invites...

Persistent link: https://www.econbiz.de/10014053591

From Social Marketing Towards Corporate Social Responsibility

Stancu, Alin; Mihai Ioan, Rosca - 2007

Within the international literature there are presented various examples, of good practices in terms of the implication of the companies in the community as well as several negative examples such as the ENRON, NIKE case and others. The most recent negative case in Romania is that of the company...

Persistent link: https://www.econbiz.de/10014026024

Community-Based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments : Case Study – Controlling Air Pollution in Romania

Matei, Ani I.; Dogaru, Tatiana Camelia - 2012

The major macroeconomic changes occurred in the last years at global level represent real challenges for contemporary governments which had to rethink their public policies for getting a real impact on citizens’ behaviour. In this paper, we explore the instruments promoted by social marketing,...

Persistent link: https://www.econbiz.de/10014168288

Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

Kai Ding; Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - In: European research on management and business economics 30 (2024) 1, pp. 1-18

In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...

Persistent link: https://www.econbiz.de/10014518860

Media credibility perception among millennials in Slovakia

Vilcekova, Lucia - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 75-81

studies suggest that credibility could be the key. Therefore, credibility can be suggested as one of the key factors driving … the traffic of individuals to certain media. By gaining a better understanding of how Millennials perceive credibility … with 190 respondents - Millennials - was conducted to determine how they perceive the credibility of various media types …

Persistent link: https://www.econbiz.de/10012116782

The communication effects of audience situation and message framing on smoking cessation

Yang, Dong-jenn - In: International Journal of Management, Economics and … 2 (2013) 4, pp. 252-264

This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...

Persistent link: https://www.econbiz.de/10010333192