The communication effects of audience situation and message framing on smoking cessation
Year of publication: |
2013
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Authors: | Yang, Dong-jenn |
Published in: |
International Journal of Management, Economics and Social Sciences (IJMESS). - Houston, TX : IJMESS Int'l Publishers, ISSN 2304-1366. - Vol. 2.2013, 4, p. 252-264
|
Publisher: |
Houston, TX : IJMESS Int'l Publishers |
Subject: | Message framing | audience situation | communication effect | smoking cessation | social marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 775187100 [GVK] hdl:10419/89623 [Handle] |
Classification: | M31 - Marketing ; K32 - Environmental, Health, and Safety Law ; I18 - Government Policy; Regulation; Public Health |
Source: |
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The communication effects of audience situation and message framing on smoking cessation
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