In this paper we study retail price promotions and manufacturer trade deals in markets with multiproduct retailers. We find that in situations where retailers carry more than one competing brand, the promotions across brands can be positively or negatively correlated depending on the structure...

There is strong evidence that consumers learn from their brand consumption experiences and continuously update their brand purchase probabilities. However, in explaining why established competitive brands continuously compete through periodic price promotions, most of the existing theories do...

In this paper, we explore equilibrium pricing strategies in an infinite horizon repeated game for an oligopoly. We model the interactions between three firms in a market of switchers and loyals. Our analysis shows that if, there are sufficiently large number of switchers in the market, the...