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Private label brands vs national brands : new battle fronts and future competition

Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13

The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …

Persistent link: https://www.econbiz.de/10014529726

Feedback Stackelberg equilibrium strategies when the private label competes with the national brand

Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008

Persistent link: https://www.econbiz.de/10003786967

Estimation of the effects of new brands on incumbentsṕrofits and consumer welfare : the U.S. processed cheese market case

Kim, Donghun - In: Review of industrial organization : RIO 25 (2004) 3, pp. 275-293

Persistent link: https://www.econbiz.de/10002504730

Private label strategy : how to meet the store brand challenge

Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007

Persistent link: https://www.econbiz.de/10003350841

Assessing the external validity of analytical results from national brand and store brand competition models

Sethuraman, Raj - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 759-781

Persistent link: https://www.econbiz.de/10003885065

Handelskonzentration, Handelsmarken und Wettbewerb in der Konsumgüterdistribution : warum das Verbot der vertikalen Preisbindung abgeschafft gehört

Olbrich, Rainer; Buhr, Carl-Christian - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 485-505). 2007

Persistent link: https://www.econbiz.de/10003468263

Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains

Miskell, Peter - In: Trademarks, brands, and competitiveness, (pp. 215-233). 2010

Persistent link: https://www.econbiz.de/10003972927

Analyse des positionnements perçus et diffusés des marques de distributeurs

Jara, Magali - In: Revue Gestion 2000 : management & prospective 26 (2009) 5, pp. 109-122

Persistent link: https://www.econbiz.de/10003950026

Private labeling and competition between retailers

Colangelo, Giuseppe - In: Journal of agricultural & food industrial organization 6 (2008) 1, pp. 1-34

Persistent link: https://www.econbiz.de/10009511109

Consequences of competition between national brands and private labels : empirical results from different German outlet formats

Olbrich, Rainer; Grewe, Gundula - In: International journal of retail & distribution management 37 (2009) 11, pp. 933-951

Persistent link: https://www.econbiz.de/10009521951