advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels. …

From misfortune to mainstream: the evolving nature of representations of disability in advertising -- Money maker, piss … in advertising -- Crossing the (tag)line: when advertisers take controversial, humorous and risky approaches to …

advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing … -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub …-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising …

Figures and tables, Acknowledgments, About the author, PART A: WHY ADVERTISING HAS REMAINED A MYSTERY FOR SO LONG … advertising: the biggest myth of all, 4: Conformity: the popular thing to do, 5: The advertising message: oblique and indirect, 6 … ad, 11: 'Behavioural targeting': consumers in the crosshairs, 12: The limits of advertising, PART B: WHAT WORKS, WHAT …

section 1. Themes -- section 2. Brain waves -- section 3. Corporate advertising -- section 4. Methods and observations. …