Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands. Telecommunication industry of Sri Lanka has...

The main objective of this study was to identify the critical factors that affecting the implementation of environmental management systems (EMSs) of manufacturing SMEs in Sri Lanka. Out of twelve factors, management commitment, professional expertise, financial resources, stakeholders and...

Purpose - This paper examines the direct relationship between perceived corporate citizenship (CC) and purchase intention. This study also tests the mediating role of brand trust (BT), consumer-brand identification (CBI) and the moderating effect of personal norms and fear to coronavirus disease...