Similar Search Results

Consumer Perceptions of CSR : (How) Is China Different?

Kolk, Ans - 2014

Despite large interest in CSR in China, the role of consumers has been underexplored in empirical research, with studies mainly focused on specific subcomponents of CSR, based on evidence from small, urban samples. Using a country-wide consumer survey, this article examines 1) how Chinese...

Persistent link: https://www.econbiz.de/10013045523

The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java

Hariyana, Nanik - 2018

Objective – The purpose of this study is to determine the effect of advertising of FMCG products on the decision to purchase those products, and brand loyalty, in East Java.Methodology/Technique – This study examines the effect of television advertising on the decision to purchase and brand...

Persistent link: https://www.econbiz.de/10012922514

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders' corporate brand perceptions

Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent business & management 7 (2020) 1, pp. 1-25

The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied. Data were collected via physical self-administered...

Persistent link: https://www.econbiz.de/10012655116

Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa

Maziriri, Eugine Tafadzwa - In: Cogent business & management 7 (2020) 1, pp. 1-23

This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business performance of manufacturing Small and Medium-sized Enterprises (SMEs). A research conceptual model was produced to determine the relationships from that model. A quantitative...

Persistent link: https://www.econbiz.de/10012623882

E-Commerce Websites, Consumer Order Fulfillment and After-Sales Service Satisfaction : The Customer Is Always Right, even after the Shopping Cart Check-Out!

Camilleri, Mark Anthony - 2021

Purpose: This research identifies the critical factors of online service delivery of electronic commerce (ecommerce … reliable measures relating to electronic service quality (e-SERVQUAL), to better understand the participants’ satisfaction with …. More importantly, it suggests that online merchants should consistently deliver a personalized service in all stages of an …

Persistent link: https://www.econbiz.de/10013225504

Predictive Marketing : A Bibliometric Analysis Using a Symbolic Data Analysis Approach Keywords-Community-Based

Drago, Carlo; Bertelli, Angelo - 2021

Growing attention has been paid to the science of marketing over the last few years, given their influence in business science and marketing in particular. This work implements a bibliometric analysis of the predictive marketing method, often known as "predictive marketing.". In this sense, we...

Persistent link: https://www.econbiz.de/10013250344

The Use of Digital Media for Marketing, CSR Communication and Stakeholder Engagement

Troise, Ciro; Camilleri, Mark Anthony - 2021

The latest advances in digital technologies have changed the way companies communicate with their stakeholders. This chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for marketing and promotion of products, corporate...

Persistent link: https://www.econbiz.de/10013251458

Social Media Marketing - A Systematic Review of Literature

P K, Swathi; Souza, Linus Benedicta D - 2022

The purpose of this study is to focus on the background research of social media marketing in different circumstances and also to do advanced research on social media marketing. The study reveals the current status of social media marketing. Secondary data from books, reputed journals,...

Persistent link: https://www.econbiz.de/10013288797

To Retain? To Upgrade? The Effects of Direct Mail on Regular Donation Behavior

Thomas, Suman Ann - 2015

In this paper, we look at the donation behavior of donors who periodically contribute a preset amount to a particular charity. The charity firm makes extensive use of direct mail to nurture these donors, and in fact sends two types of mails, one that seeks to retain the donors (retention-seeking...

Persistent link: https://www.econbiz.de/10013031822

Feeling Love and Doing More for Distant Others : Specific Positive Emotions Differentially Affect Prosocial Consumption

Cavanaugh, Lisa A. - 2015

Marketers often employ a variety of positive emotions to encourage consumption or promote a particular behavior (e.g., to buy, donate, or recycle) benefiting an organization or cause. We show that specific positive emotions do not universally increase prosocial behavior but rather encourage...

Persistent link: https://www.econbiz.de/10013032402