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Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
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"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of business ethics : JBE 162 (2020) 3, pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
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Seven Building Blocks of Brands
Chernatony, Leslie de - In: Management today (1993), pp. 66-69
Persistent link: https://www.econbiz.de/10006414481
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Internal brand building and structuration: the role of leadership
Vallaster, Christine; Chernatony, Leslie de - In: European journal of marketing : EJM 40 (2006) 7, pp. 761-784
Persistent link: https://www.econbiz.de/10007271135
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Surfacing values tension in corporate brands
Chernatony, Leslie de - In: Thexis : Fachzeitschrift für Marketing ; … 22 (2005) 1, pp. 18-20
Persistent link: https://www.econbiz.de/10006017775
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The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.; Martinez, Eva; Chernatony, Leslie de; … - In: European journal of marketing : EJM 40 (2006) 1-2, pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
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The criteria for successful services brands
Chernatony, Leslie de; Segal-Horn, Susan - In: European journal of marketing : EJM 37 (2003) 7, pp. 1095-1118
Persistent link: https://www.econbiz.de/10006083712
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Corporate branding and corporate brand performance
Harris, Fiona; Chernatony, Leslie de - In: European journal of marketing : EJM 35 (2001) 3-4, pp. 441-456
Persistent link: https://www.econbiz.de/10006091192
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Corporate marketing and service brands: Moving beyond the fast-moving consumer goods model
McDonald, Malcolm H.B.; Chernatony, Leslie de; Harris, Fiona - In: European journal of marketing : EJM 35 (2001) 3-4, pp. 335-352
Persistent link: https://www.econbiz.de/10006091198
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Number 1-2 - Added value: Its nature, roles and sustainability
Chernatony, Leslie de; Harris, Fiona; Dall'Olmo Riley, … - In: European journal of marketing : EJM 34 (2000) 1-2, pp. 39-56
Persistent link: https://www.econbiz.de/10006094650