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The Advertising of Services: C...
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Mathews, Brian P.
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Laurie, Sally
9
Ueno, Akiko
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Repka, Mikko
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Diamantopoulos, Adamantios
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Duan, Yanqing
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Pressey, Andrew D.
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Silva, Graca
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Diamantopoulos, A.
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Hatton, Michael J.
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Kekale, Tauno
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Kekäle, Tauno
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Lopes Pereira, Zulema
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The journal of services marketing
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Journal of Services Marketing
5
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European Journal of Marketing
3
Journal of marketing communications
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Marketing Intelligence & Planning
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Career Development International
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Cultural implications of knowledge sharing, management and transfer : identifying competitive advantage
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
1
International Journal of Bank Marketing
1
International Journal of Quality & Reliability Management
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International journal of internet marketing and advertising : IJIMA
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International journal of logistics : research and applications
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International journal of quality & reliability management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of service industry management : IJSIM
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Journal of Consumer Affairs
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Journal of Place Management and Development
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Journal of Research in Marketing and Entrepreneurship
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Journal of advertising
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Journal of promotion management : innovations in planning and applied research
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Public personnel management
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Sigma : kwaliteitsbeleid, kwaliteitsbeheersing, systematische kwaliteitszorg
1
Strategic information systems ; Vol. 2
1
The Learning Organization
1
The TQM Magazine
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The TQM magazine : the international bi-monthly for total quality management
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The service industries journal
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1
Power and responsibility : Advertising self‐regulation and consumer protection in a digital world
Dickinson‐Delaporte, Sonia
;
Mortimer, Kathleen
;
Kerr, …
- In:
Journal of Consumer Affairs
54
(
2020
)
2
,
pp. 675-700
Persistent link: https://www.econbiz.de/10012192115
Saved in:
2
The relationship between culture and advertising appeals for services
Mortimer, Kathleen
;
Grierson, Samantha
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003980299
Saved in:
3
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
4
"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
Saved in:
5
Consumer information search and credence services : implications for service providers
Mortimer, Kathleen
;
Pressey, Andrew
- In:
The journal of services marketing
27
(
2013
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10009723104
Saved in:
6
Identifying entrepreneurs through risk taking behaviour : illegal downloading
Pascoe, Kate
;
Mortimer, Kathleen
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10010465742
Saved in:
7
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
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8
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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9
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
10
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
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