The ability of service to pervade all aspects of productivity creates the need for an interdisciplinary framework of service to be developed. It is however critical that any proposed service framework is developed jointly between service purveyor and stakeholders. An expected outcome from a...

The ability of services to pervade all aspects of productivity creates the need for an interdisciplinary framework of service to be developed. It is however critical that any proposed service framework is developed jointly between the service purveyor and the stakeholders involved. An expected...

"Welcome to the 7th edition of Quantitative Analysis for Decision Makers (previously titled Quantitative Methods for Decision Makers). It's 30 years since this book was first published and much has changed in the world of business and management since then. The internet was only just becoming...

This study aims to explore the role of customer loyalty as a managerial tool in the context of hospitality micro-enterprises (HMEs). In the absence of the concept of franchise customer loyalty becomes one of the key factors for survival. Analysis of data results in exploring the importance of...