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Brand management
52
Markenführung
46
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37
Brand
34
Brand image
30
Consumer behaviour
30
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27
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21
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139
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95
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
56
Wallace, Elaine
52
Chernatony, Leslie de
48
Christodoulides, George
18
Martínez, Eva
15
Cottam, Susan
14
McDonald, Malcolm
10
Harris, Fiona
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Ruane, Lorna
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Catalán, Sara
3
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Stefuryn, Maryana
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Augusto, Mário
2
Augusto, Mário Gomes
2
Brodie, Roderick J.
2
Brown, Ann
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NetLibrary, Inc
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Journal of business research : JBR
23
Journal of marketing management : MM
18
European Journal of Marketing
17
European journal of marketing : EJM
15
Journal of Product & Brand Management
13
The service industries journal
12
The journal of product & brand management
9
Journal of Business Research
8
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
The Service Industries Journal
5
Working paper series / City University Business School
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Working paper series / The City University Business School
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Marketing theory
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The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of Services Marketing
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Qualitative market research : an international journal
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
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OLC EcoSci
80
ECONIS (ZBW)
77
Other ZBW resources
52
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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171
Introduction: Thought leadership in brand management
Jevons, Colin
;
Veloutsou, Cleopatra
;
Christodoulides, George
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1113
Persistent link: https://www.econbiz.de/10008640051
Saved in:
172
Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
Lynch, Joanne
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
23
(
2007
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008416707
Saved in:
173
Critical Issues in Brand Management
de Chernatony, Leslie
;
Abimbola, Temi
;
Cottam, Susan
- In:
Journal of marketing management : MM
23
(
2007
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008416715
Saved in:
174
Creating and launching a challenger brand: a case study
de Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1-2
,
pp. 75-90
Persistent link: https://www.econbiz.de/10008238862
Saved in:
175
Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
Lynch, Joanne
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10007901933
Saved in:
176
Critical Issues in Brand Management
de Chernatony, Leslie
;
Abimbola, Temi
;
Cottam, Susan
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10007901941
Saved in:
177
Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
de Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10010142773
Saved in:
178
Using triangulation to assess and identify successful services brands
de Chernatony, Leslie
;
Drury, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
25
(
2005
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10006230440
Saved in:
179
Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process
Vallaster, Christine
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
21
(
2005
)
1
,
pp. 181-204
Persistent link: https://www.econbiz.de/10006960576
Saved in:
180
Identifying and sustaining services brands' values
De Chernatony, Leslie
;
Drury, Susan
;
Segal-Horn, Susan
- In:
Journal of marketing communications
10
(
2004
)
2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10008117350
Saved in:
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