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Brand management
52
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
56
Wallace, Elaine
52
Chernatony, Leslie de
48
Christodoulides, George
18
Martínez, Eva
15
Cottam, Susan
14
McDonald, Malcolm
10
Harris, Fiona
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Ruane, Lorna
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Catalán, Sara
3
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
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Stefuryn, Maryana
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Suvatjis, Jean
3
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3
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Journal of business research : JBR
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18
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15
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13
The service industries journal
12
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9
Journal of Business Research
8
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5
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The journal of brand management : an international journal
4
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3
Journal of Services Marketing
3
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Brand management ; Vol. 4
2
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2
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2
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2
International Journal of Bank Marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
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OLC EcoSci
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77
Other ZBW resources
52
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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41
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3rd ed.
Persistent link: https://www.econbiz.de/10003909794
Saved in:
42
The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market
De Chernatony, Leslie
-
2012
Persistent link: https://www.econbiz.de/10009628613
Saved in:
43
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
44
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
Saved in:
45
Brand building
De Chernatony, Leslie
- In:
The marketing book
,
(pp. 372-394)
.
2003
Persistent link: https://www.econbiz.de/10001725180
Saved in:
46
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
47
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
48
Brand price recall and the implications for pricing research
De Chernatony, Leslie
;
Knox, Simon
-
1992
Persistent link: https://www.econbiz.de/10000138411
Saved in:
49
Developing a positioning strategy in the oil pump industry : but benchmarked against whom?
De Chernatony, Leslie
;
Daniels, Kevin
;
Johnson, Gerry
-
1992
Persistent link: https://www.econbiz.de/10000140406
Saved in:
50
Developing pan-European brands in the single European market
De Chernatony, Leslie
;
Bernath, Ratna
-
1992
Persistent link: https://www.econbiz.de/10000140409
Saved in:
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