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Brand management
52
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46
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30
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30
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
56
Wallace, Elaine
52
Chernatony, Leslie de
48
Christodoulides, George
18
Martínez, Eva
15
Cottam, Susan
14
McDonald, Malcolm
10
Harris, Fiona
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Ruane, Lorna
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Catalán, Sara
3
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
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Johnson, Gerry
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Martínez Salinas, Eva
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Riley, Francesca Dall'Olmo
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Stefuryn, Maryana
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Suvatjis, Jean
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Brodie, Roderick J.
2
Brown, Ann
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Journal of business research : JBR
23
Journal of marketing management : MM
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European Journal of Marketing
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European journal of marketing : EJM
15
Journal of Product & Brand Management
13
The service industries journal
12
The journal of product & brand management
9
Journal of Business Research
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The journal of brand management : an international journal
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Journal of Services Marketing
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Brand management ; Vol. 4
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Bank Marketing
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International Journal of Retail & Distribution Management
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International Marketing Review
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International journal of retail & distribution management
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brand management ; Vol. 1
1
British journal of management : BJM
1
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Consumer-brand relationships : theory and practice
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OLC EcoSci
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77
Other ZBW resources
52
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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61
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
62
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
63
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
64
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
65
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
66
Methodological issues in cross-cultural research : an overview and recommendation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez Salinas, Eva
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009702562
Saved in:
67
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
68
Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik
;
De Chernatony, Leslie
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
Saved in:
69
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
70
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
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