travel agencies on the tourism market, the specifics of marketing communication on the tourism market, promotional activities …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical … to review the drivers of a sales process in terms of sales cycles, channels and communication in relation to it's effect … contribution of this review is to understand the various capabilities in channel management and communication that can be adapted …

This study examined the communication effects of smoking cessation by using message framing (positive messages … and a between-subject experiment method was employed for analyses. The results showed that the communication effects were … concludes that different message framing have a variety of communication effects on audiences within different self …

The main purpose of this presentation is to create a space for round table on communication processes in the company …

The goal of this research is to identify determinants of internet Corporate Social Responsibility communication of 41 … (OLS) on variables presented in the literature as determinants of firm internet communication and led to the formulation of … Corporate Social Responsibility communication trough the web. In contrast, profitability age of the firm and sector are not …

The primary goal of this study is to investigate the financial returns to firms' communication actions on a firm …' communication actions on social media: posts and responses to customer messages. Further, we classify a firm's responses to customer …