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Essays on capital markets research in accounting

Kapons, Martin - 2021

Persistent link: https://www.econbiz.de/10012695696

Ethnographic stories for market learning

Cayla, Julien; Arnould, Eric J. - In: Journal of marketing 77 (2013) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10009782097

Gamifying questions by adding context in the creative development marketing research

Ścibor-Rylski, Michał - In: Journal of marketing and consumer behaviour in emerging … (2020) 1, pp. 60-67

Gamification is defined as using game design elements in non-gaming contexts: education, management, marketing and also market research. Gamified research tools help to increase respondents' engagement and obtain more in-depth results. Up till now the effects of gamifications were tested in the...

Persistent link: https://www.econbiz.de/10012439398

Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition

Mislavsky, Robert; Dietvorst, Berkeley; Simonsohn, Uri - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1092-1104

Persistent link: https://www.econbiz.de/10012405735

Identifying customer needs from user-generated content

Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011999542

Brands and competing factors in purchasing hand phones in the Malaysian market

Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80

Persistent link: https://www.econbiz.de/10011690741

A Job yet-to-be-done : reinventing how universities define student needs

Gramescu, Lucian; Bibu, Nicolea - In: Journal of strategic management education : JSME 11 (2015), pp. 35-60

Persistent link: https://www.econbiz.de/10011664921

Hello marketing, what can artificial intelligence help you with?

Wirth, Norbert - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 435-438

Persistent link: https://www.econbiz.de/10011962729

Know your customer : client captivation and the epistemics of market research

Nilsson, Johan - In: Marketing theory 19 (2019) 2, pp. 149-168

Persistent link: https://www.econbiz.de/10012109363

Social media for business purposes : objectives pursued and satisfaction in the results

Nunez-Zabaleta, Aitziber - In: International journal of e-business research : an … 15 (2019) 3, pp. 35-50

Persistent link: https://www.econbiz.de/10012109541