The topic was selected after giving consideration to the modern environment and the use of media by advertisers for attention purposes of their products. It was also observed that the number of channels especially in the electronic media have also geometrically increased over the last two...

The research article looks into the psychological and other characteristics that play a role in students’ learning ability. In all the observations we have found some students performing better than the others, this display of performance in their studies implies the presence of certain...

The research article looks into the psychological and other characteristics that play a role in students’ learning ability. In all the observations we have found some students performing better than the others, this display of performance in their studies implies the presence of certain...

The topic was selected after giving consideration to the modern environment and the use of media by advertisers for attention purposes of their products. It was also observed that the number of channels especially in the electronic media have also geometrically increased over the last two...

The household spending of Pakistani consumers on sustainable food consumption has continued to remain low. Hence, the present study used the goal-framing theory to explore the consumer's motivational factors that derive sustainable consumption of organic food. Drawing on survey data of 488...

The household spending of Pakistani consumers on sustainable food consumption has continued to remain low. Hence, the present study used the goal-framing theory to explore the consumer's motivational factors that derive sustainable consumption of organic food. Drawing on survey data of 488...

Around the world, the advertising industry has contributed many job opportunities and it creates employment for millions of people. At the same time, the messages of products, which are communicated through advertising mediums have affected the behaviors of vast number of customers. Advertisers...