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America's most admired companies social media industry divide

DiStaso, Marcia W.; McCorkindale, Tina; Agugliaro, Alexa - In: Journal of promotion management : JPM 21 (2015) 2, pp. 163-189

Persistent link: https://www.econbiz.de/10011305329

Communication, dialogue and project management

Ziek, Paul; Anderson, J. Dwight - In: International journal of managing projects in business 8 (2015) 4, pp. 788-803

Persistent link: https://www.econbiz.de/10011503047

Communication, dialogue and project management

Ziek, Paul; Anderson, J. Dwight - In: International Journal of Managing Projects in Business 8 (2015) 4, pp. 788-803

Purpose – Project communication is overwhelmingly viewed as the proper and timely delivery of pertinent project … information. The view of communication in this way misses the constitutive nature of communication. Communication is more than … that communication is part of a constitutive dialogue. Instead, when discussing their overall views of communication, 82 …

Persistent link: https://www.econbiz.de/10014786707

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of Business Research 65 (2012) 5, pp. 594-602

and the collective unconscious for consumer–brand relationships/communications. The 13 conversations' paradigm is useful … their responses. The article advocates the use of multiple methods for both collecting and interpreting consumer–brand … relationships, and illustrates the usage of storyboard-art of consumer–brand relationships in natural contexts. Brand strategy …

Persistent link: https://www.econbiz.de/10010577260

Perception of marketing executives on the use of co-creation as a tool to break paradigms in the automobile industry : Fiat Mio case study

Borella Guido, Ana Lúcia; Braga, Afonso Carlos; Las … - In: Journal of international business and economics : JIBE 13 (2013) 1, pp. 23-30

Persistent link: https://www.econbiz.de/10009788133

Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the …

Persistent link: https://www.econbiz.de/10012126995