Park, Judy - In: Business Horizons 57 (2014) 2, pp. 247-257
South Korea was first introduced to luxury brands in the 1990s. Since then, a great interest in luxury products, or …. This new luxury brand is also known for its designer handbags in the United States and is quite successful in both … countries. In a comparative study of Sang A and the internationally well-known luxury brand Jimmy Choo using literary research …