For the twentieth anniversary of Décisions Marketing, seven editors-in-chief of the journal, from the origin to … nowadays, are sharing their vision of the future of marketing decision-making. Their analysis highlights the difficulty of …

L'ouvrage présente des méthodes qualitatives et quantitatives de recherche marketing, de la conception du processus aux … des données. Restitue les méthodes explicatives et avancées de vérification. Aborde l'ingénierie marketing et les modèles …

suggesting directions for research in marketing. Key words: Rumination, consumer behavior, decision making process. …

Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team … of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies …, they show that markets are far from perfect and natural mechanisms, and propose a new view of markets as social construct …

operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when …