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L’objectif de cet article est de montrer que les entreprises optent pour l’agglomération temporelle (en entrant sur un … marché au même moment que leurs concurrents) lorsque l’incertitude concernant le succès de leurs produits est … particulièrement importante. En effet, l’analyse des majors hollywoodiennes de 2000 à 2006 montre que ces entreprises limitent l’incertitude …
Persistent link: https://www.econbiz.de/10008671474
Research on the launch of new products in the international realm is scarce. The present paper is the first to document how launch window (difference in months between the first worldwide launch and the subsequent launch in a specific country) and launch price are interrelated and how regulation...
Persistent link: https://www.econbiz.de/10010731348
Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry — the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the need...
Persistent link: https://www.econbiz.de/10010837650
Although economically very important, local-service sectors have received little attention in the extensive literature on competitive interactions. Detailed data gathering in these sectors is hard, not only because of the multitude of local players, but also because key service dimensions are...
Persistent link: https://www.econbiz.de/10010731532
We study a model of film production, distribution and consumption. The studio can release two goods, a theatrical and a video version, and has to decide on its versioning and sequencing strategy. In contrast with the previous literature, we allow for the possibility that consumers watch both...
Persistent link: https://www.econbiz.de/10008854538
This paper analyzes the competition between two spatially differentiated multi-product retailers who encounter entry from a dominant discount retailer. Our primary objective is to determine how entry affects the pricing and relative profits of the incumbent stores and the role played by the...
Persistent link: https://www.econbiz.de/10005749396
subjective information proper of the theory of uncertainty. To achieve the above we propose, through a numerical example, a …
Persistent link: https://www.econbiz.de/10011201345
Within forecasts based on single estimations the risk due to uncertainty is not considered. Yet they continue to be …
Persistent link: https://www.econbiz.de/10010660791
that preferences for copycats, rather than being generally negative, critically depend on consumers’ uncertainty. When … uncertainty about product quality is low, people dislike copycat brands, but this preference reverses when uncertainty is high …
Persistent link: https://www.econbiz.de/10011051371
the firm has more information than consumers, and this fact generates consumer uncertainty due to a possible firm … uncertainty moderate those relations. …
Persistent link: https://www.econbiz.de/10010567209