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LALIGA - from a soccer competition organizer to a global player in the sports and entertainment industry

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A typology of international strategies for Hungarian professional sports clubs

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Die FC Bayern SparKarte : eine Innovation im deutschen Bankenmarkt

Mulokozi, Clemens; Herla, Armin - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 325-352). 2007

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Contemporary marketing communications framework for football clubs

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Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise

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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

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Marktorientierung von Reitschulen : zwischen Vereinsmanagement und Dienstleistungsmarketing

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Reitschulen bilden den wichtigsten Zugangsweg wenn es darum geht, neue Zielgruppen anzusprechen und ihnen den Einstieg in den Pferdesport zu ermöglichen. Für den deutschen Pferdesport ist dies in Zeiten sinkender Mitgliedszahlen und anderer aktueller Herausforderung von hoher Bedeutung. Trotz...

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E-Sportbusiness: Online-Marketing und -Management für Sportvereine

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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases

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