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Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2008
Persistent link: https://www.econbiz.de/10003909342
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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On the interpretation of temporal inflation parameters in stochastic models of judgment and choice
Hutchinson, J. W.; Zauberman, Gal; Meyer, Robert J. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 23-31
Persistent link: https://www.econbiz.de/10003973159
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Temporal stochastic inflation in choice-based research
Salisbury, Linda Court; Feinberg, Fred M. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 32-39
Persistent link: https://www.econbiz.de/10003973162
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Consumer preferences for color combinations : an empirical analysis of similarity-based color relationships
Deng, Xiaoyan; Hui, Sam K.; Hutchinson, J. W. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 476-484
Persistent link: https://www.econbiz.de/10008728820
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003565246
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Visual marketing : from attention to action ; …, (pp. 224-258). 2008
Persistent link: https://www.econbiz.de/10009260338
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Heuristics and biases in data-based decision making : effects of experience, training, and graphical data displays
Hutchinson, J. W.; Alba, Joseph W.; Eisenstein, Eric M. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 627-642
Persistent link: https://www.econbiz.de/10009234931
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Unseen is unsold : assessing visual equity with commercial eye-tracking data
Chandon, Pierre (contributor); Hutchinson, J. W. (contributor) - 2002 - [Elektronische Ressource], rev. version of 2001/19/MKT
Persistent link: https://www.econbiz.de/10001716428
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Bumbling geniuses : the power of everyday reasoning in multistage decision making
Meyer, Robert J.; Hutchinson, J. W. - In: Wharton on making decisions, (pp. 37-61). 2001
Persistent link: https://www.econbiz.de/10001686604