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Mapping the intellectual linkage of sustainability in marketing

Tian, Yating; Kamran, Qeis - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 251-274

Persistent link: https://www.econbiz.de/10014304302

Sustainability marketing strategy : an analysis of recent literature

Kumar, Vinod; Rahman, Zillur; Kazmi, A. A. - In: Global business review 14 (2013) 4, pp. 601-625

Persistent link: https://www.econbiz.de/10010258597

What do we mean by sustainability marketing?

Kemper, Joya A.; Ballantine, Paul W. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 277-309

Persistent link: https://www.econbiz.de/10012178382

The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability

Iyer, Easwar S.; Walker Reczek, Rebecca - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 246-254

Persistent link: https://www.econbiz.de/10011770895

Relationship between sustainable buying intention and marketing strategies

Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

Persistent link: https://www.econbiz.de/10010474530

Turning off the lights : consumers' environmental efforts depend on visible efforts of firms

Wang, Wenbo; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 3, pp. 478-494

Persistent link: https://www.econbiz.de/10011697473

Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

Persistent link: https://www.econbiz.de/10012485425

The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing

Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010

approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research … of business sustainability strategies in 31 top performing companies in Romania is conducted by analyzing their green … marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS) actions (substantive …

Persistent link: https://www.econbiz.de/10011824443

Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness

Garvey, Aaron M.; Bolton, Lisa E. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 284-298

Persistent link: https://www.econbiz.de/10011770946

Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing

Wang, Chao-Hung; Juo, Wei-Jr - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 1756-1768

Persistent link: https://www.econbiz.de/10014531080

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