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We estimate a model of city-pair entry for Southwest Airlines using data from 1990 to 2000. In addition to quantifying …
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Purpose – A new marketing definition was issued by AMA in 2007. However, the new definition has argued that marketing covers a set of activities that guide organizations to achieve their business objectives. Perhaps, exploring the new insight of service practitioners would enhance the...
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Customer satisfaction and loyalty are important concerns for travel providers and have a significant role in maximizing … adopted by the company and how this affects their satisfaction and loyalty. A questionnaire was used for data collection and … values, bonding, commitment, trust, tangibility, and handling customer conflicts on passenger satisfaction and loyalty. …
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This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines … operating Barcelona–London flights. The results show that the principal antecedent of conative loyalty is affective loyalty …. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for …
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