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The critical success factors for implementation of electric customer relationship management in the commercial bank of Viet Nam
Thuy Van Nguyen; Cuong Hung Pham - In: International journal of financial research 7 (2016) 5, pp. 124-139
Persistent link: https://www.econbiz.de/10011579807
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Decoding social media speak : developing a speech act theory research agenda
Ludwig, Stephan; Ruyter, Ko de - In: The journal of consumer marketing 33 (2016) 2, pp. 124-134
Persistent link: https://www.econbiz.de/10011524150
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Study abroad information in the new media
Teng, Shasha; Kok Wei Khong; Chong, Alain Yee Loong - In: Journal of marketing for higher education 25 (2015) 2, pp. 263-286
Persistent link: https://www.econbiz.de/10011497298
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The contemporary film public relations' ecosystem in India : from stars to stories
Ramesh, Aishwarya; Jaggi, Ruchi Kher - In: International journal of Indian culture and business … 25 (2022) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
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Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?
Zheng, Bowen; Davison, Robert M. - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10013271896
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Influence of social media content on consumer purchase intention : mediation effect of brand equity
Poturak, Mersid; Softić, Sumeja - In: Eurasian journal of business and economics : EJBE 12 (2019) 23, pp. 17-43
Persistent link: https://www.econbiz.de/10012225580
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The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; … - In: International journal of electronic customer … 12 (2019) 2, pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
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Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238
Persistent link: https://www.econbiz.de/10011848352