Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Life Style and Radio Listening...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
11,386
Advertising
11,361
Consumer behaviour
4,441
Konsumentenverhalten
4,232
Werbewirkung
3,895
Advertising effects
3,847
Market segmentation
3,600
Marktsegmentierung
3,217
Theorie
2,773
Theory
2,702
Internet marketing
1,913
Lebensstil
1,911
Online-Marketing
1,910
Lifestyle
1,576
Deutschland
1,492
USA
1,425
advertising
1,409
United States
1,268
Analysis
1,219
Germany
1,184
Marketing
1,103
Rundfunk
1,017
Marketingmanagement
977
Marketing management
974
Brand management
922
Markenführung
890
Broadcast
783
Mathematical analysis
753
Social Web
651
Social web
651
Zielgruppe
648
Target group
619
Pricing strategy
618
Preismanagement
615
Brand image
543
Markenimage
542
Stochastischer Prozess
468
Wettbewerb
465
Markenartikel
459
analysis
451
more ...
less ...
Online availability
All
Undetermined
6,879
Free
4,722
Type of publication
All
Article
12,715
Book / Working Paper
9,743
Journal
194
Other
35
Database
1
Type of publication (narrower categories)
All
Article in journal
8,747
Aufsatz in Zeitschrift
8,747
Graue Literatur
1,834
Non-commercial literature
1,834
Working Paper
1,542
Arbeitspapier
1,360
Aufsatz im Buch
1,288
Book section
1,288
research-article
965
Hochschulschrift
750
Thesis
545
Collection of articles of several authors
395
Sammelwerk
395
Aufsatzsammlung
260
Dissertation u.a. Prüfungsschriften
231
Konferenzschrift
214
Lehrbuch
180
review-article
167
Bibliografie enthalten
160
Bibliography included
160
Textbook
148
Case study
128
Fallstudie
128
review
109
Amtsdruckschrift
94
Government document
94
Conference paper
93
Konferenzbeitrag
93
Conference proceedings
90
conceptual-paper
65
Article
64
Statistik
63
case-report
62
Collection of articles written by one author
61
Sammlung
61
Bibliographie
56
Statistics
52
viewpoint
52
Ratgeber
48
Wörterbuch
48
more ...
less ...
Language
All
English
17,040
German
3,410
Undetermined
1,993
French
115
Russian
48
Italian
35
Spanish
26
Lithuanian
19
Swedish
19
Polish
17
Dutch
11
Danish
10
Romanian
8
Portuguese
7
Finnish
6
Norwegian
4
Serbian
4
Czech
3
Hungarian
3
Ukrainian
3
Bulgarian
2
Croatian
2
Kazakh
2
Turkish
2
Afrikaans
1
Arabic
1
Indonesian
1
Multiple languages
1
Albanian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
68
Eisend, Martin
49
Kind, Hans Jarle
40
Pelsmacker, Patrick de
39
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Gierl, Heribert
35
Pepels, Werner
35
Dolnicar, Sara
32
Saffer, Henry
31
Mueller, Barbara
30
Septianto, Felix
30
Rosengren, Sara
29
Nilssen, Tore
28
Sørgard, Lars
28
Wilbur, Kenneth C.
28
Chan, Kara
27
Dahlén, Micael
27
Okazaki, Shintaro
27
Pflaum, Dieter
26
Diehl, Sandra
25
Nickel, Volker
25
Zaccour, Georges
25
Bruhn, Manfred
24
Sethi, Suresh
24
Bergemann, Dirk
23
Esch, Franz-Rudolf
23
Stafford, Marla Royne
23
Dibb, Sally
22
Ford, John B.
22
Huh, Jisu
22
Yoon, Sukki
22
Jullien, Bruno
21
Kinnucan, Henry W.
21
Peitz, Martin
21
Terlutter, Ralf
21
Schweiger, Günter
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Carlson, Les
19
more ...
less ...
Institution
All
National Bureau of Economic Research
92
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
67
Springer Fachmedien Wiesbaden
51
C.E.P.R. Discussion Papers
37
eSocialSciences
27
EconWPA
18
OECD
17
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
17
Université Paris-Dauphine (Paris IX)
17
Agricultural and Applied Economics Association - AAEA
16
International Monetary Fund (IMF)
15
Zentralausschuss der Werbewirtschaft
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Gesellschaft für Ökologische Kommunikation mbH
12
International Water Management Institute (IWMI)
12
CESifo
11
European Society for Opinion and Marketing Research
11
Axel-Springer-Verlag
10
Siauliai University
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Center for Tobacco Control Research and Education, UC San Francisco
9
Economics Research, World Bank Group
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
NET Institute
9
Princeton University Press
9
Tilburg University, Center for Economic Research
9
Hans-Bredow-Institut
8
Economic Research Service, Department of Agriculture
7
HAL
7
International Labour Organization (ILO), United Nations
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Økonomisk institutt, Universitetet i Oslo
7
American Marketing Association
6
Bayerische Landeszentrale für Neue Medien
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Centro studi investimenti sociali
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Findomestic Banca <Florenz>
6
Florida Department of Citrus
6
IGI Global
6
more ...
less ...
Published in...
All
European Journal of Marketing
222
Journal of advertising research
219
International journal of advertising : the review of marketing communications
215
Journal of Consumer Marketing
207
Journal of business research : JBR
201
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
156
Journal of retailing and consumer services
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Young Consumers
93
Marketing Intelligence & Planning
92
NBER working paper series
92
SpringerLink / Bücher
90
International Marketing Review
89
Journal of promotion management : JPM
89
Management science : journal of the Institute for Operations Research and the Management Sciences
88
European journal of operational research : EJOR
85
Marketing Science
78
European journal of marketing : EJM
75
Journal of historical research in marketing
75
Working paper / National Bureau of Economic Research, Inc.
74
NBER Working Paper
72
Strategic Direction
72
Journal of Product & Brand Management
68
Journal of Services Marketing
68
Psychology & marketing
68
Journal of promotion management : innovations in planning and applied research
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of industrial organization
62
MPRA Paper
62
CESifo working papers
60
International journal of internet marketing and advertising : IJIMA
58
Health marketing quarterly
57
Journal of marketing research : JMR
56
Journal of marketing
53
Europäische Hochschulschriften / 5
52
Discussion paper / Centre for Economic Policy Research
51
Journal of current issues and research in advertising : JCIRA
51
more ...
less ...
Source
All
ECONIS (ZBW)
17,207
USB Cologne (EcoSocSci)
1,756
RePEc
1,738
Other ZBW resources
1,483
EconStor
270
BASE
166
USB Cologne (business full texts)
50
ArchiDok
18
more ...
less ...
Showing
22,551
-
22,560
of
22,688
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
22551
How brand familiarity influences
advertising
effectiveness of non-profit organizations
García-Madariaga, Jesús
;
Simón Sandoval, Pamela
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10015080782
Saved in:
22552
Neurophysiology of sensory imagery : an effort to improve online
advertising
effectiveness through science laboratory experimentation
Wu, Ya-Ling
;
Chen, Pei-Chun
- In:
Information & management : the international journal of …
61
(
2024
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10015080784
Saved in:
22553
Are
advertising
campaigns for water conservation in Latin America persuasive? : a mixed-method approach
Sánchez, Carolina
;
Bianchi, Enrique Carlos
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 341-369
Persistent link: https://www.econbiz.de/10015080787
Saved in:
22554
Branding masculinity : tracing the cultural foundation of brand meeting
Hirschman, Elizabeth Caldwell
-
2016
Persistent link: https://www.econbiz.de/10011416314
Saved in:
22555
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2006
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003263441
Saved in:
22556
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
Boenigk, Michael
(
ed.
);
Krieger, David
(
ed.
); …
-
2006
-
1. Auflage
Persistent link: https://www.econbiz.de/10003280531
Saved in:
22557
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
Strebinger, Andreas
(
ed.
);
Schweiger, Günter
(
honouree
); …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003380864
Saved in:
22558
Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389022
Saved in:
22559
Integrierte Kommunikation in mehrstufigen Märkten : theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche
Lasotta, Kristina
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414523
Saved in:
22560
Mercedes-Benz : Ihr guter Stern auf allen Straßen ; vier Jahrzehnte Mercedes-Benz-Werbung
Schlegelmilch, Jürgen
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003417085
Saved in:
First
Prev
2252
2253
2254
2255
2256
2257
2258
2259
2260
2261
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
