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Werbekommunikation : Entwurf einer kommunikationswissenschaftlichen Theorie der Werbung
Borchers, Nils S. - 2014
Persistent link: https://www.econbiz.de/10010379523
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Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik - 2014
Persistent link: https://www.econbiz.de/10010482550
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Humanistic digital governance
Snower, Dennis J.; Twomey, Paul - 2020
themselves collected for free. In addition, the digital consumers receive advertising and other forms of influence from the third …
Persistent link: https://www.econbiz.de/10012422718
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The relationship of body weight and skepticism towards advertising
Brauneis, Sabrina - 2016
Persistent link: https://www.econbiz.de/10011504850
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Bridging the gap between advertising academia and practice
Christodoulides, George (ed.); Stathopoulou, Anastasia (ed.) - ICORIA <14., 2015, London> - 2017
Persistent link: https://www.econbiz.de/10011515220
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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Management der Fantasie : Einführung in die werbende Wirtschaftskommunikation
Boltres-Streeck, Klaus - 2016 - 3., aktualisierte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011460237
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Digital Storytelling : spannende Geschichten für interne Kommunikation, Werbung und PR
Adlmaier-Herbst, Dieter Georg; Musiolik, Thomas Heinrich - 2016
Persistent link: https://www.econbiz.de/10011637742